Oh, how I love a tough challenge! Where others see a lack of clarity, I see possibilities. As a UX/UI leader, I love to cut through the uncertainty of ambiguity, find a core problem, and facilitate client collaborations to create a user-centric solution. I have worked with some of the world’s biggest brands to solve complex issues that make someone’s day just a little bit better.
With over 21 years of professional design experience, I’ve seen a thing or two because I’ve designed a thing or two. I have guided c-level executive teams through the design process and how it works, facilitated discovery and co-creation workshops, and performed in-depth user research that uncovered valuable insights that changed the course of products. I’ve led design and product teams that shepherded products from concept to launch, and then continued revisions with multiple release cycles. Finally, let’s not forget the ever-important business development tasks like interacting with clients, gathering requirements, and building timelines and budgets.
Yet, during all these leadership activities, I haven’t lost my ability to roll up my sleeves and dig into the work. My Sketch abilities are on point!
Over the years, I have brought my skills to startups, mid-size organisations, and Fortune 500 companies, to solve some of their hardest challenges. Learn more about the design process used to bring these new products to life.